This may very well be one of the most frustrating circumstances that you can ever imagine yourself in. You know your website appears on Bing and sometimes even manages to rank itself in the coveted first page but somehow cannot appear in Google at all.What is happening here?
Within this tutorial, we will be discussing the reasons for this discrepancy in ranking between Bing and Google in layman’s terms.
Why Your Website Ranks on Bing but Not on Google
Let’s start with the main problem.
You search your website on Bing—boom, it’s there.
You search the same thing on Google—nothing.
This happens because Bing and Google use different ways to judge websites.
1.Bing Is Easier, Google Is Stricter
Bing is more relaxed. If your page has the right keywords and basic SEO, it can rank faster.
Google is stricter. It checks:
- How helpful your content is
- How much people trust your site
- How strong your backlinks are
So a website might be “good enough” for Bing but not strong enough for Google yet.
2.Keyword Usage Difference
This is one of the biggest reasons.
Bing and Google treat keywords differently:
- Bing likes exact keywords
- Google understands meaning
For example, if your keyword is Bing and Google, Bing wants to see that exact phrase clearly in your content.
Google, however, looks deeper. It checks if your content actually answers the topic, even if the exact words are not repeated often.
This is why keyword stuffing may still work a little on Bing—but not on Google.
3.Content Quality Gap
Let’s say you wrote a basic article. It explains the topic but not in depth.
Bing may rank it because it matches keywords
Google may ignore it because it wants better quality
Google focuses more on:
- Real value
- Clear explanation
- Unique insights
If your content feels too simple or copied, Google won’t rank it easily.
4.Backlinks Strength
Backlinks are simply links from other sites linking to your site.
- Both Bing and Google utilize backlinks; however, Google is far more stricter.
- Bing takes more kinds of backlinks
- Google prefers good quality backlinks
So if you are building backlinks from forums or basic sites, Bing may reward you first. Google may still be waiting for stronger signals.
5.Website Trust and Authority
Google cares a lot about trust.
If your website is new or has little reputation:
- Bing may still rank it
- Google may take more time
For example, a freelance digital marketer in thrissur who just launched a website might start ranking on Bing first. But on Google, it takes time to build authority.
6.Technical SEO Differences
Both Bing and Google check technical SEO, but Google is more advanced.
If your site has:
- Slow speed
- Poor mobile design
- Broken links
Google will likely ignore it. Bing might still rank it if other factors are okay.
7.User Experience Signals
Google watches how users behave on your site.
It checks:
- Do people stay on your page?
- Do they click back quickly?
Users leaving fast is viewed negatively by Google.
It’s also considered by Bing, although to a lesser extent than by Google.
8.Content Freshness
Your content is outdated:
Your content may rank on Bing but won’t rank on Google.
Google likes fresh content.
That means that if your website’s content was written last year, you haven’t bothered to update it since then, then that’s your problem.
How to Fix This Problem
Here is how to proceed if your website ranks on Bing, but not Google.
1.Increase Content Quality
Make your content:
- More detailed
- More helpful
- Easy to read
Add examples, explanations, and real value.
2.Use Keywords Naturally
Don’t just repeat keyword again and again. Use it naturally in:
- Title
- Headings
- Content
3.Build Better Backlinks
Focus on:
- Guest posts
- High-quality blogs
- Relevant websites
Avoid spammy links.
4.Improve Website Speed
A fast website helps both Bing and Google, but especially Google.
5.Make It Mobile-Friendly
The majority are using their phones. Without an optimized website, Google will not even list you.
6.Update Your Content
Keep your content fresh. Add new information regularly.
Simple Truth You Should Remember
Even if your website ranks in Bing search results but not on Google does not mean that your SEO efforts are poor. Your site has only not been properly optimized for Google.
Think of it like this:
Bing = beginner level
Google = advanced level
Once you improve your website, you can rank on both Bing and Google.
Concluding Thoughts
It is possible to get Bing and Google ranking; however, one must understand the difference between these two search engines.
Bing offers immediate results. Google will take some time, but the returns will be greater.
Therefore, do not give up even if your efforts produce Bing traffic alone.